GritFlow
True Intelligence Platform

True Intelligence: Every Signal Connected

Every conversation, every meeting, every email, every decision — captured, connected, and compounding into intelligence that drives your entire organization toward its vision. GritFlow's Vertical AI connects your systems and gives every department — legal, finance, operations, sales, marketing — an AI brain that knows your business and speaks in exact dollar amounts, customer names, and prioritized actions.

Imagine this: You're in a meeting — the AI captures every commitment. You text your wife about staycation dates — the AI sends them to your admin to block your calendar. A conflict with a deadline? Already flagged. That's True Intelligence — every signal connected, every person in sync, no balls dropped.

$700K+
Hidden profit found in one audit
100K+
Records analyzed per engagement
72 Hours
From data connect to profit decisions

Enterprise-grade security. SOC 2 compliant. Your data never leaves your dedicated environment.

GritFlow True Intelligence -- Every Signal Connected
All periods

Profit Command Center

Every signal connected across Sales, Finance, Operations & Pricing — all regions

Orders, products & QuickBooks financials unified across 4 regions. Illustrative demo data.
Annual Revenue
$48.2M
Gross Margin
31%
At-Risk Revenue
$4.2M
Cross-Sell Pipeline
$6.8M
Forecast Accuracy
94%

The Profit Playbook — AI action items ranked by dollar impact

HIGH12 key accounts with declining order frequency — churn signals across orders + support$4.2M revenue at risk
HIGH47 accounts under-buying vs. category peers — cross-sell ready$6.8M pipeline
MED312 SKU-account combos priced below target margin — repricing model ready$3.1M / yr
MEDBeverages margin slipping in the Western region — pricing objection trendingPricing play ready

Revenue Intelligence Command Center -- illustrative demo with sample data.

The Problem True Intelligence Solves

Your Organization Generates Thousands of Signals a Day. None of Them Connect.

Meetings, emails, texts, financial data, operational metrics — every day your business produces intelligence that could drive better decisions. But without True Intelligence, every signal dies where it was created. The answers are there. Nobody is connecting them.

Every interaction dies where it happens

Meeting commitments forgotten by Friday. Emails that never reach the right person. Texts with critical dates that don't make it to the calendar. Your organization generates thousands of signals a day -- and none of them connect.

Your data lives in silos that don't talk

QuickBooks has the P&L. Your CRM has the customers. Operations has the jobs. Your phone has the texts. Nobody is connecting them to show you the full picture -- or to act on what they know.

Revenue leaking through the cracks

Underpriced contracts, customers costing more than they pay, follow-ups that fall through. Most service businesses have 5-15% of revenue leaking -- they just can't see it because the data isn't connected.

Generic AI doesn't know your business

ChatGPT can write your emails. But it can't tell you which customer is underpriced, that your meeting conflicts with your staycation, or that your admin needs to block your calendar. True Intelligence can.

True Intelligence in Action

Four AI Brains. Trained on Your Data. Speaking in Dollar Amounts.

True Intelligence starts with Vertical AI brains trained on your actual financial and operational data. Not a generic chatbot. AI advisors that know every transaction, every customer, and every cost in your business — connecting signals across departments to compound intelligence every day.

Finance Brain

Reads your P&L like a CFO. Revenue trends, margin analysis by service line, cost allocation, cash flow intelligence, and revenue leakage detection. Trained on your chart of accounts.

"Which service lines are losing money?"

"What's my true cost per customer?"

"Where is my margin shrinking?"

Sales Brain

Scores every customer by lifetime profitability. Predicts churn before it happens. Identifies cross-sell and upsell opportunities ranked by revenue potential.

"Who are my top 10 most profitable customers?"

"Which customers are likely to churn?"

"Show me single-service accounts ready for expansion."

Operations Brain

Connects operational metrics to financial outcomes. Workforce productivity, resource utilization, facility costs, and operational bottlenecks -- all tied back to your P&L.

"Which team members are most productive?"

"What's my cost per job by location?"

"Where are my operational bottlenecks?"

Pricing Brain

Finds every underpriced account and tells you exactly how much to raise. Revenue per hour, cost per job, break-even rates, and minimum profitable pricing -- account by account.

"Show me accounts priced below cost."

"What should I charge for this type of job?"

"What's the impact of a 3% price increase?"

Have a Conversation With Your Data

Ask “What would happen if I raised prices 5% on my bottom 50 accounts?” and get a specific dollar answer backed by your actual transaction data. It's like having a CFO, operations manager, and pricing analyst on call 24/7 -- who already know every detail of your business.

Vertical AI Built for Service Businesses

Waste & Hauling
Construction
Field Services
Professional Services
Distribution
Logistics
All periods

Operations Brain — Sales Team Productivity & Capacity

Rep efficiency, territory coverage & coaching opportunities — all regions

28 sales reps · 932 active accounts · 26-week trailing window. Illustrative demo data.
Sales Reps
28
Active Accounts
932
Quote → Order
34%
Avg Order Cycle
9 days
Capacity Used
61%

Capacity Utilization(actual booked revenue vs. theoretical max if all reps matched the best)

Team utilization61%
Top performer
$1.9M / qtr
Team average
$1.1M / qtr
Potential gain
+$8.4M / yr

AI Insight

Your team operates at 61% capacity. If every rep matched your top performer's booking pace, you'd add roughly $8.4M in revenue per year. Focus on territory coverage, reorder cadence, and coaching the lower quartile.

Operations Brain in action: capacity analysis revealing ~312 additional deals per year through coaching and cycle-time gains. Illustrative demo.

Every insight includes a specific dollar amount, a specific action, and a specific customer or account. Not vague recommendations. Not charts you have to interpret. Decisions that are obvious.

How True Intelligence Works

From Disconnected Data to Compounding Intelligence in 72 Hours

No IT project. No six-month BI implementation. No expensive data teams. Connect your systems, and True Intelligence starts connecting the dots immediately.

1

Connect Every Signal Source

QuickBooks, CRM, dispatch software, email, calendar, transcripts — we connect to what you already use. No data migration. No IT project. Every system becomes a signal source feeding your intelligence layer.

2

AI Connects the Dots Across Everything

True Intelligence merges your financial, operational, and communication data. It learns your patterns, your customers, your commitments — and builds compounding intelligence custom to YOUR organization.

3

Intelligence Flows to the Right People Automatically

Ask questions in plain English. Get proactive alerts with dollar amounts and customer names. Meeting commitments route to calendars. Pricing gaps trigger action items. Every interaction makes the system smarter.

Generic AI & Traditional BI

  • Answers questions but doesn't know your business
  • Every interaction is forgotten — nothing compounds
  • Shows you charts — you figure out what they mean
  • Data stays in silos, signals never connect

GritFlow True Intelligence

  • 72 hours from data connect to compounding intelligence
  • Every interaction makes the system smarter
  • Proactive actions with dollar amounts — not just answers
  • Connects every signal across every system and person
Enterprise Scenario -- Illustrative Demo

How a $48M Distributor Turned Scattered Data Into $14M in Connected Profit

Tradewinds connected QuickBooks, Salesforce, Shopify, and ShipStation to GritFlow. In 72 hours, True Intelligence connected every signal across sales, finance, operations, and pricing -- and surfaced profit the business couldn't see: at-risk revenue, cross-sell-ready accounts, and margin left on the table.

$14.1M
Total profit opportunity
surfaced from data already in their systems
$4.2M
At-risk revenue flagged
declining orders, support tickets & sentiment
$6.8M
Cross-sell pipeline surfaced
accounts under-buying vs. peers, ranked by upside
312
Accounts below target margin
stack-ranked by annual dollar impact
1.2M
Records unified
across QuickBooks, Salesforce, Shopify & ShipStation
72 hrs
From data connect to insight
not months of BI implementation

Key Insight: No single system saw the whole picture. By connecting product usage, support tickets, and call sentiment, True Intelligence predicted churn on 12 key accounts ~60 days early -- and connected billing data flagged $3.1M in recoverable margin across 312 underpriced accounts. No new customers, headcount, or tooling required.

The Pricing Intelligence View That Found the Margin

GritFlow True Intelligence -- Tradewinds (demo)
All periods

Pricing Intelligence — Margin Recovery

Accounts & SKUs below target margin, ranked by annual revenue impact — all regions

312 below-target-margin SKU-account combos identified across QuickBooks billing records. Illustrative demo data.
Below Target
312
Per 1% Increase
$480K
Avg Discount
18%
Margin Gap
$3.1M
Quick Wins
47
AccountRegionGapAnnual impact
Account #2841 · KeyWestern+9%$214K
Account #1190 · KeyEastern+7%$168K
Account #3372 · MidSouthern+11%$96K
Account #0845 · MidNorthern+6%$74K
Account #4019 · KeyEastern+5%$61K

AI Insight

Repricing the top 47 quick-win accounts to target margin recovers $3.1M per year — no new customers, headcount, or discount changes elsewhere. Every account ranked by exact dollar impact, ready for a one-click outreach play.

Illustrative scenario based on typical enterprise engagements. Company and figures are fictional.

Priority Action Roadmap -- Ranked by Financial Impact

HIGHLOWLaunch retention plays on 12 churn-signal accounts$4.2M ARR protected
HIGHMEDAction 47 expansion-ready accounts (usage above plan)$6.8M pipeline
HIGHLOWReprice 312 below-target-margin accounts (avg +6%)$3.1M / yr
MEDMEDReallocate rep capacity to high-propensity segments+312 deals / yr

“Our data lived in five systems that never talked to each other. GritFlow connected all of it and handed us a ranked list -- which accounts were about to churn, which were ready to grow, and exactly which were underpriced and by how much. It's the first time the whole revenue picture lived in one place.”

CRO
Chief Revenue Officer
Illustrative -- Specialty Foods Distributor, $48M revenue
Live Demo -- Coming Soon

See True Intelligence Running on Real Data

We're putting a full GritFlow app online. Explore Tradewinds -- a specialty-foods distributor running live on a real dataset. Click through the Profit Command Center, margin recovery, and at-risk accounts. Then picture it built on your data -- from a single prompt.

Explore the demo

Click into a real GritFlow app and see the Profit Playbook in action.

Connect your data

QuickBooks, your CRM, your operational systems -- securely connected.

Build it in a prompt

Your own Vertical AI app, generated from a single prompt. No data team.

Explore the Live Demo -- Coming SoonGet Notified at Launch

Hosted on Railway -- built with GritFlow Vertical AI on a live dataset.

Investment

Your Custom AI Advisory Platform

Every plan includes a custom intelligence app built specifically for your business. The app is part of your subscription -- continuously updated and improved.

Starter

$497/month

Custom AI dashboard for your business with weekly intelligence reports.

  • Custom AI dashboard for your business
  • Weekly intelligence reports via email
  • 2 AI Brains (your choice)
  • Monthly data refresh
  • Standard support
Start Your Audit
Most Popular

Growth

$1,497/month

Daily auto-updating insights with continuous AI learning.

  • Everything in Starter
  • Daily auto-updating insights
  • 5 AI Brains included
  • AI Growth Advisor reports
  • Continuous feedback loop
  • Priority support
Start Your Audit

Advisory

$2,997/month

Full advisory platform with executive reports for financial advisors.

  • Everything in Growth
  • All 7 AI Brains
  • Quarterly executive reports
  • Dedicated brain training
  • Custom KPI dashboards
  • Dedicated account manager
Talk to Sales

Enterprise

$5,000+/month

Custom AI brains, API integrations, and white-label for advisory firms.

  • Everything in Advisory
  • Custom industry-specific brains
  • Full API integrations
  • White-label option
  • SOC 2 dedicated environment
  • Multi-location support
  • Custom SLA
Talk to Sales

Every subscription includes your custom intelligence app. Export your data anytime. No lock-in on your information.

Looking for a solution for your entire advisory practice? Our Enterprise plan lets you deploy custom AI intelligence for each of your clients. Talk to us about volume pricing.

For Advisory Firms

White-Label AI Profit Intelligence for Your Clients

RIA firms, wealth managers, and accounting practices: deploy AI profit intelligence for each of your business-owner clients. We build it. You deliver it.

Deeper Client Relationships

Go beyond portfolio management. Show your clients exactly where profit is hiding in their business -- with specific dollar amounts and action plans.

New Revenue Stream

We handle the AI platform. You deliver it under your brand. New offering, recurring revenue, and clients who never leave.

Insights They've Never Seen

While competitors send generic quarterly reports, you deliver daily AI-powered profit intelligence. The kind of insight that makes your advisory practice irreplaceable.

Enterprise-Grade Security. No Exceptions.

SOC 2 Compliant
Dedicated Environments
Data Never Shared Between Clients
Bank-Level Encryption
GDPR Ready
99.9% Uptime SLA
FAQ

Vertical AI for Business -- Common Questions

Everything you need to know about how Vertical AI connects your financial and operational data to find hidden profit.

Start Building True Intelligence

How Much Profit Is Hiding in Your Disconnected Data?

We'll connect your systems and show you what True Intelligence looks like for your organization. You'll see exactly where the profit opportunities are — with specific dollar amounts, customer names, and a prioritized action roadmap. Most businesses find $200K-$700K+ hiding in plain sight. Every conversation starts compounding from day one.

Free audit, no obligationResults in 72 hoursEnterprise-grade security
GritFlow owl mascot waving
True Intelligence | Vertical AI That Connects Every Signal in Your Business | GritFlow